Blog

Notes from the kitchen

Short, useful posts about feeding, chewing, training, and running a pet business.

Chew safetyMarch 4, 2025

How to pick a chew that's actually safe

Hardness, size, and supervision matter more than the label. Here's the quick test we use before any chew goes into the line.

TrainingFebruary 18, 2025

Treats and training: how much is too much

Treats should stay under 10% of daily calories. We break down how to run a full training session without overfeeding.

FeedingJanuary 27, 2025

Switching foods without the upset stomach

A seven-day transition schedule that works for both dogs and cats, plus the signs it's moving too fast.

WholesaleJanuary 9, 2025

What independent shops ask us most

Case packs, shelf life, margins, and reorder cadence — the answers we give every new wholesale partner.